Markets, instruments, ratios, and pricing formulas — one financial concept per card, explained in plain language.
231 concepts. Regenerated daily.
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Start swiping →Invisible hand
Adam Smith coined the term "invisible hand."
Division of labour
Adam Smith argued that specialization and division of labor increase productivity and economic growth
Adam Smith
Adam Smith coined the phrase "It is not from the benevolence of the butcher that we expect our dinner."
Laissez-faire
Laissez-faire economics advocates minimal government intervention in markets
David Ricardo
David Ricardo was a British economist and politician
Say's law
Say's law: production creates demand
Thomas Robert Malthus
Thomas Malthus predicted population growth would outpace food supply
Labor theory of value
Value = Labor required for production
Economics
Keynesian economics emphasizes aggregate demand as a driver of employment
Keynesian economics
1 of government spending generates more than 1 of GDP
Liquidity trap
Interest rates near zero lower bound
Paradox of thrift
Paradox of thrift: individual saving decreases aggregate demand and gross output
John Maynard Keynes
Keynes coined the phrase "In the long run, we are all dead."
Phillips curve
Phillips curve shows inverse relationship between unemployment and inflation
Money supply
Money supply influences inflation
Permanent income hypothesis
Permanent income hypothesis (PIH) focuses on permanent income for consumption decisions
Milton Friedman
Milton Friedman won the Nobel Prize in Economic Sciences in 1976
Quantity theory of money
MV = PY equation
Natural rate of unemployment
Milton Friedman coined the term "natural rate of unemployment."
Warren Buffett means by 'Be fearful when others are greedy, greedy when others are fearful'
Warren Buffett's paradoxical investment strategy: "Be fearful when others are greedy, greedy when others are fearful."
Buffett means by a company's moat
Why do some companies stand tall like castles?
Glossary of contract bridge terms
Margin of safety principle: Buy below intrinsic value
Warren Buffett
Warren Buffett's net worth as of January 2026: US$148.9 billion
Buffett means by 'Only when the tide goes out do you discover who's been swimming naked'
Why sometimes you buy something cheaper than it's worth?
Buffett indicator
Buffett indicator measures market cap to GDP ratio
List of Saturday Night Live commercial parodies
James Signorelli produced many SNL ad parodies
Benjamin Graham's Mr. Market allegory teaches about market irrationality
Why do we sometimes buy into a market frenzy without thinking?
Value theory
Graham emphasizes intrinsic value as a company's true worth based on fundamentals
Graham's net-net strategy is
Graham's net-net strategy: Buy stocks trading below net current asset value
The Intelligent Investor's key lesson is
Invest wisely, with discipline and a long-term perspective
Benjamin Graham
Graham coined the term "margin of safety."
Efficient-market hypothesis
Prices reflect all available information
Financial market efficiency
Market efficiency measures how quickly prices reflect available information
the Capital Asset Pricing Model (CAPM) says
Ever wondered why some investments seem riskier than others?
Beta (finance)
Beta measures a stock's volatility relative to the market
Cronbach's alpha
Cronbach's alpha (α) measures internal consistency
Modern portfolio theory
Modern Portfolio Theory (MPT) maximizes expected return for a given level of risk through diversification
Efficient frontier
Efficient frontier maximizes return for a given risk level
Sharpe ratio
Sharpe ratio measures excess return per unit of risk: (R - Rf) / σ
Bias ratio
Bias ratio detects valuation bias in asset pricing
Treynor ratio
Treynor ratio measures excess return per unit of systematic risk
Systematic
Systematic risk affects the entire market
the Black-Scholes formula prices
How do you price a gamble on a stock's future price?
Greeks (finance)
Greeks measure sensitivity of option prices to underlying parameters
implied volatility tells you
Ever wondered how traders predict stock swings?
Risk-free rate
Risk-free rate inferred from zero-coupon Treasury bonds (T-bills)
Aversion
Losing 100 hurts roughly 2x more than gaining 100 feels good
the disposition effect causes
Why do you sometimes regret selling stocks too soon or holding onto losing ones?
Anchoring effect
Ever bought a car thinking it's a great deal only to regret it later?
Herd behavior
Herd behavior leads to market bubbles and crashes
Overconfidence effect
Overconfidence leads to overtrading and underperformance
Prospect theory
Daniel Kahneman and Amos Tversky developed Prospect Theory in 1979
Mental accounting
Mental accounting influences spending and saving decisions
Endowment effect
People value owned items more than unowned ones
Recency bias
Recency bias overvalues recent events in decision-making
Black swan theory
Nassim Taleb coined the term "Black Swan" in 2001
Nassim Nicholas Taleb
Nassim Taleb coined the term "antifragility."
Skin in the Game (book)
Nassim Nicholas Taleb's book "Skin in the Game" emphasizes shared risk for fairness and efficiency
Reflexivity (social theory)
George Soros's reflexivity theory suggests market perceptions can change fundamentals
Stock
A single share represents fractional ownership of a company
Bond
Bonds pay interest to investors
Yield curve
Yield curves show interest rates across different maturities
Inverted yield curve
Short-term rates exceed long-term, often predicts recession
price-to-earnings (P/E) ratio tells you
Ever wondered how much you're paying for a company's earnings?
Cyclically adjusted price-to-earnings ratio
Price-to-Earnings Ratio (P/E) measures market value relative to earnings
Earnings per share
Earnings per share (EPS) = Net income / Shares outstanding
free cash flow tells you
Ever wonder how much cash a company really has left after all its big purchases?
EBITDA measures
Ever wonder how a company's profit looks without debt and taxes?
Market capitalization
Market capitalization = share price × shares outstanding
Stock split
Stock split doubles shares, halves price
Dividend yield
Dividend yield = Annual dividend / Share price
Short (finance)
Short selling involves borrowing shares to sell, hoping to buy back cheaper
Margin Call
Margin call requires additional collateral due to increased credit risk
Order (exchange)
Limit orders set a price; market orders execute immediately
Bid–ask spread
Bid-ask spread measures transaction costs and liquidity
Color depth
Market depth measures buy/sell volume at each price level
High-frequency trading
HFT firms move in and out of positions in seconds or fractions of a second
Dark pool
Dark pools are private forums for trading securities
IPO (disambiguation)
A private company goes public through an IPO
Dual mandate (disambiguation)
Federal Reserve's dual mandate focuses on maximum employment and price stability
Interest rate
Raising interest rates makes borrowing more expensive
Quantitative easing
Central banks buy assets to increase money supply
Quantitative tightening
Central banks use QT to reduce money supply and increase interest rates
Federal funds rate
Federal funds rate: interest rate for overnight loans between banks
Discount rate
Discount rate is the interest rate the Fed charges banks for emergency borrowing
Reserve requirement
Reserve requirements mandate minimum cash holdings for banks
Fractional-reserve banking
Banks lend out most of their deposits
Money multiplier
A 100 deposit can create 1,000 in loans through the system
Open market operation
The Fed buys/sells Treasury securities to control money supply
Inflation targeting
Central banks aim for a specific inflation rate, usually 2%
Deflation
Deflation increases the real value of money
hyperinflation looks like
How can money lose its value so fast?
Interest
Compound interest formula: A = P(1 + r/n)^(nt)
Rule of 72
Rule of 72 estimates doubling time by dividing 72 by interest rate
dollar-cost averaging achieves
Why not buy more shares when they're cheap and fewer when they're pricey?
4% rule
Withdraw 4% annually to last 30 years
Debt-to-income ratio
Debt-to-income ratio (DTI) measures the percentage of monthly income used for debt payments
the 50/30/20 budget rule suggests
Ever wondered how to balance your finances effectively?
Net worth
Net worth = Total assets - Total liabilities
Opportunity cost
Opportunity cost is the value of the best alternative forgone
History of money
100 today is worth more than 100 in the future
Net present value
NPV = Present Value of Future Cash Flows
Internal rate of return
IRR is the discount rate making NPV zero
Proof of work
Miners solve puzzles to validate Bitcoin transactions
Proof of stake
Validators lock ETH as collateral to verify blocks
Smart contract
Smart contracts execute automatically on the blockchain
DeFi (decentralized finance) does
Can you imagine a world without banks?
Stablecoin
Stablecoins aim to maintain a stable value relative to a specified asset
the blockchain trilemma says
The blockchain trilemma posits you can optimize only 2 of decentralization, security, and scalability
a 51% attack is
A 51% attack involves controlling over half of the mining power to manipulate the blockchain
NFTs represent
Can you own a digital painting without losing its original quality?
Organic farming
Yield farming in DeFi provides liquidity to earn interest and token rewards
Market maker
AMMs use a formula instead of an order book for trading
Wall Street crash of 1929
Wall Street crash of 1929 triggered the Great Depression
Aftermath of the repeal of the Glass–Steagall Act
Glass-Steagall Act separated commercial and investment banking
Bretton Woods Conference
Bretton Woods Conference established fixed exchange rates pegged to the US dollar and gold
Nixon shock
Nixon ended the gold standard in 1971
1973 oil crisis
OPEC embargo quadrupled oil prices
2008 financial crisis
Financial crisis triggered by subprime mortgages and derivatives
Bankruptcy of Lehman Brothers
The largest bankruptcy filing in U.S. history involved over US$600 billion in assets
Dot-com bubble
Nasdaq Composite index rose by 600% between 1995 and March 2000
Tulip mania
Tulip bulbs sold for over 10 times the annual income of a skilled artisan
South Sea Company
South Sea Bubble peaked in 1720, then collapsed
Capital gains tax
Long-Term Capital Management (LTCM) collapsed in 1998
2010 flash crash
Flash crash lasted 36 minutes
List of countries by GDP (nominal) per capita
Nominal GDP per capita = GDP / Population
List of countries by GDP (PPP) per capita
GDP per capita (PPP) = $25,591 in 2026
Purchasing power parity
PPP adjusts for different price levels across countries
Gini coefficient
Gini coefficient ranges from 0 (perfect equality) to 1 (maximal inequality)
Laffer curve
Laffer curve shows tax revenue peaks at an intermediate tax rate
Creative destruction
Creative destruction replaces old industries with new innovations
Tragedy of the commons
Garrett Hardin coined the term "tragedy of the commons."
Moral hazard
Moral hazard occurs when an economic actor takes on more risk because it won't bear the full costs
Adverse selection
Adverse selection occurs when one party has more information than the other
Externalities of cars
1 in 34 deaths annually due to cars
Coase theorem
Can strangers fix a broken window without calling the cops?
Supply and demand
Market-clearing price where quantity supplied equals quantity demanded
Elasticity (economics)
Price elasticity of demand = -2
Giffen good
Giffen goods defy the law of demand by increasing demand as prices rise
Veblen good
Veblen goods defy the law of demand
Dutch disease
Dutch disease refers to the decline of other economic sectors due to a booming natural resource sector
Middle income trap
Middle income trap defined by World Bank
Write the Black-Scholes formula for a European call option: C = S·N(d₁) - K·e^(-rT)·N(d₂)
C = S·N(d₁) - K·e^(-rT)·N(d₂)
d₁ and d₂ are in Black-Scholes: d₁ = [ln(S/K) + (r + σ²/2)T] / (σ√T), d₂ = d₁ - σ√T
d₁ = [ln(S/K) + (r + σ²/2)T] / (σ√T), d₂ = d₁ - σ√T
the Black-Scholes assumptions are
Why can’t we always predict stock prices perfectly?
Volatility smile
Implied volatility varies with strike price, contradicting Black-Scholes
VIX
VIX measures 30-day S&P 500 volatility
delta hedging does
How can you keep your money stable even when stock prices jump around?
Gamma ray
Gamma radiation originates from high-energy interactions like radioactive decay or solar flares
Theta
Theta decay erodes time value as expiration nears
Vega
Vega is the fifth-brightest star in the night sky
put-call parity states: C - P = S - K·e^(-rT)
Ever wondered how options and futures can be linked?
Straddle
Straddle strategy profits from large price movements in either direction
Iron condor
Iron condor profits when stock stays within a specific range
Kelly criterion
Kelly criterion formula: bet f* = (bp - q)/b
Markowitz model
Harry Markowitz introduced the mean-variance optimization model in 1952
Fama–French three-factor model
Fama-French model adds size and value factors to CAPM
Carhart four-factor model
Carhart's four-factor model adds momentum as the fourth factor
Risk parity
Risk parity allocates based on risk contribution, not capital allocation
Value at risk
Value at Risk (VaR) estimates potential loss under normal market conditions
Conditional VaR (CVaR) improves
Ever worried about losing more than you planned in a risky investment?
the Hurst exponent reveals about time series
Hurst exponent H > 0.5 indicates trending behavior, H < 0.5 indicates mean-reverting tendencies
Deflated Sharpe ratio
DSR penalizes upside volatility as much as downside
Information ratio
Information ratio = Active return / Tracking error
Capital asset pricing model
Treynor-Black model combines active stock picking with a passive market portfolio
Arbitrage pricing theory
APT uses multiple systematic risk factors; CAPM uses a single market index
the Modigliani-Miller theorem says
Does how you pay for a car matter if you can always borrow money?
Dividend discount model
D₁/(r - g) = stock price
Binomial options pricing model
Binomial options pricing model (BOPM) is a numerical method for option valuation
Buffett's annual letters consistently emphasize
Why does Warren Buffett care more about how much profit he makes from his investment than just how much money he earns?
Munger's concept of 'mental models' from multiple disciplines means
How can a simple idea change the way we think?
List of Call the Midwife episodes
Older financial institutions likely to survive longer
Outline of finance
Ever wondered why money today is worth more than tomorrow's money?
General relativity
How can a simple apple fall straight down instead of moving sideways?
Decision-making
Does how you frame choices change your decisions?
Graham number
Why pay too much for a stock?
Price of oil
Ever worried about rising gas prices?
Sarbanes–Oxley Act
Why did companies face massive fines and jail time?
Economic growth
How does more money, people, and machines affect a country's wealth?
Black–Scholes model
How can you predict the price of an option?
Bretton Woods system
Did you know the US dollar's gold backing collapsed Bretton Woods?
Blockchain
Ever wondered how bank transactions are kept safe?
Homomorphic encryption
Can you search for your favorite photo's details without ever seeing it?
Real options valuation
Why can't we always predict the future in business?
Glossary of economics
Ever wondered why your savings don't keep up with rising prices?
Option (finance)
Ever wondered how investors protect against stock market dips?
Financial risk management
Ever worried about losing more than just your shirt in a bad investment?
Peer-to-peer lending
Ever wondered how you can lend money without a bank?
Islamic banking and finance
Ever worried about losing money on investments?
List of cognitive biases
Why do you choose a smaller reward now over a bigger one later?
Central bank
How do central banks' interest rate decisions affect our wallets and jobs?
Stock market
Why do stock prices sometimes soar beyond what numbers suggest?
Alpha (finance)
Ever wondered how you know if an investment is truly beating the market?
Inflation
How does pumping more money into the economy affect prices and savings?
Consumer price index
Ever wondered how you know if your groceries are getting more expensive?
New Keynesian economics
Ever wondered why a small spending boost can lead to a big economic boom?
Risk premium
Why do some investments pay more than others?
Turing machine
Can a machine think like us?
Monetary policy
Why does the European Central Bank (ECB) care about interest rates?
Glossary of logic
Ever wonder how scientists decide if their findings are just by chance or real?
Outline of economics
Why do we sometimes struggle to share resources fairly?
Status quo bias
Why do we stick to the default option even when it's not the best choice?
Altman Z-score
Can a company's financial health be predicted before it goes bankrupt?
Einstein–Oppenheimer relationship
Did you know mass can turn into energy?
Strangle (options)
Can you profit from big price swings without betting on which way they'll go?
Production function
Can we predict how much we'll produce with more workers and machines?
Pareto efficiency
Can you always make everyone happier without hurting anyone?
Herfindahl–Hirschman index
Ever wondered how to measure market competition?
Prediction market
Why does betting on the future cost more to place than to take?
Joseph Schumpeter
Ever wondered why new tech giants topple old ones?
Law of demand
Why does higher price sometimes mean more of something?
The General Theory of Employment, Interest and Money
Ever wonder why holding cash feels safer than investing?
Marginal utility
Why do you stop eating pizza after a few slices?
Zero-point energy
Ever wondered how energy and mass are connected?
Income distribution
How does income disparity affect our daily lives?
Triangular arbitrage
Ever noticed prices for the same item differ across stores? Why?
Lattice model (finance)
How can you price an option that doesn't expire?
Causes of the Great Depression
Did you know classical economics struggled during the Great Depression?
Bull spread
Can you profit from a stock's price jumping up or down?
Sortino ratio
Ever wondered how to compare investments fairly, considering their risks?
Metropolitan area
Ever wondered how cities measure their population?
CRISPR gene editing
Ever wondered how scientists can rewrite life's code?
Carl Friedrich Gauss
Did Gauss really mean math was the queen of sciences?
CAP theorem
Can you always access your favorite online photo album from anywhere?
Automated trading system
Can trading strategies really change how risky and profitable my investments are?
John Forbes Nash Jr.
Ever wonder how to predict someone's best move in a game?
Relativity priority dispute
Did Einstein just invent time and space?
Economic system
Ever wondered why not everyone gets what they want in a world with limited resources?
United States and the Russo-Ukrainian war
Why do some traders set a stop order instead of a stop-limit order?
Information asymmetry
Why do you bet less on a coin flip after winning big?
Bayesian statistics
Can you predict the future?